Twitter was founded in 2006 as a social networking service for users to post and interact with messages. But 15 years later, Twitter went above and beyond its purpose and became a marketing tool for businesses.
Why and what benefits of Twitter have made it a popular social media platform among all?
Build brand personality and awareness
Setting the right brand voice and using it on every tweet is the way to build your brand personality on Twitter. This platform helps you share information about your business easier and quicker with your audience.
No matter what products or services you sell, if your tone matches the tone of your audience, they will find you valuable and start tweeting back or sharing your tweet with others. Therefore, your brand awareness will be built for you by your audience.
Reach a newer audience
Having more platforms means reaching more people. Lots of people who use Twitter don’t use other platforms that focus on photo sharing or video sharing. Twitter users prefer sharing news, others’ tweets and hot topics.
Joining a discussion on Twitter can also be a good way to gain your business engagements. Creating a topic and asking people to give out their opinion is also a way to draw more attention to your business and start gaining followers that way.
Increase conversations and actions
As a conversation-based platform, Twitter plays a perfect role in improving customer support and feedback. Followers can tag you in a conversation if they want your attention or seek a solution from your business. The fastest way is to tweet them back and show them how responsive you are.
You can also retweet or share all the good reviews and feedback from your customers, and use those reviews as a way to promote your business.
Improve customer relationship
There are many ways to get close to your customers, and one of the best way is through Twitter. Show your customers how much you care about them by tweeting about your business value, goal and mission to bring all the good things to customers and the community.
When someone mentions your business, respond in a timely manner and don’t forget to use your brand voice. Everyone on Twitter is watching to see how well you handle the situation, and if you pass the tests, you’ll gain tons of loyal customers.